September 8, 2016
B Michael Atelier

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b michael AMERICA is now an official "Made in NY" designer. B Michael held an intimate viewing of his Spring 2017 collection at his New York atelier in the garment district. With clients, family, friends and colleagues by his side, B Michael toasted his new collection and his Made in New York certification, as an official "Made in NY" couture designer. The Spring 2017 collection features 16 looks ranging from elegant gowns to cocktail dresses, toppers and jackets, the timeless collection featured classic hemlines and silhouettes with fabulous bell cuffs, collars and capes. B Michael did not disappoint with his new Spring 2017 American heritage collection.

CFDA member B Michael was one of 5 New York designers selected for a fashi
on campaign produced by the City of New York Economic Development Corporation (EDC) that underscores the significance of fashion that is "Made in New York". 

In February 2015, Mayor Bill de Blasio announced Made in NY: Fashion and the City’s investment in the industry of $15 million. New York City Economic Development Corporation launched the first awareness campaign around New York Fashion week in September 2015, as well as a certification program for fashion designers who produce at least 75% of their product(s) in New York City. b michael AMERICA produces 100% of their products in New York City.

Launching during New York Fashion Week, the fall 2016 campaign tells the unique stories of five certified designers and explores the benefits of their certifications. Through documentary-style video, print, social media, web content, and more, the campaign will influence more New York City designers to become Made in NY certified. 

In the video, B Michael says, “New York City for me is like a sanctuary of inspiration. I think the best thing about being a New York City fashion designer are the resources that are available to me...Our patterns are graded in New York City, our cutting is done in New York City and all of our sewing is done in New York City. To become a certified Made in NY brand really fit the DNA of who we are and makes us a true heritage brand. It’s the idea of galvanizing like-minded designers, brands and factories and making sure that New York City remains the fashion capital of the world. The future of fashion is "Made in New York.”









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