American Cancer Society 11th Annual Taste of Hope Kickoff Party
April 28, 2016
Designer Romona Keveža’s Penthouse Flagship
One Rockefeller Plaza

Opposite Photo: Jean Shafiroff
and Mark D. Friedman

Photo Credit: Natalie Bero/



International Fashion designer Romona Keveža hosted an Exclusive VIP Champagne Reception in honor of the American Cancer Society 11th Annual Taste of Hope event with 2016 Philanthropic Honoree Jean Shafiroff in her iconic New York Penthouse Flagship at One Rockefeller Plaza on Thursday, April 28th, 2016. Keveža presented her Spring 2016 collection which included red carpet classics favorited by celebrities such as Angelina Jolie, Ariana Grande and Kate Beckinsale. Romona Keveža will donate 10% of the event proceeds to the American Cancer Society.

The guests, while enjoying champagne, were invited to mingle at designer Romona Keveža’s Atelier, while also given the chance to learn about the American Cancer Society (ACS) and their 11th Annual Taste of Hope event. Taste of Hope is a prominent culinary, wine, and spirits event which features some of New York’s most popular restaurants, chefs and beverage vendors. The event raises money towards ACS’s goal of eliminating cancer as a major health problem. This year’s event takes place on Wednesday, May 25th, 2016 at the Metropolitan Pavilion in New York City.

Mark D. Friedman, Co-Chair for American Cancer Society's Taste of Hope, spoke to the invited guests about Taste of Hope and presented 2016 Philanthropic Honoree Jean Shafiroff, who then went on to say a few words about her commitment to the cause and her recent visit to The American Cancer Society’s Hope Lodge in New York City, before thanking Romona Keveža for hosting the event in her Atelier. Shafiroff, who is also the author of Successful Philanthropy: How to Make a Life by What You Give, was wearing a 2016 Romona Keveža Collection dress featuring a fitted bodice with a floral flared skirt especially for the event.
Also addressing the guests was Elizabeth Mayer, Development Manager of Distinguished Events at American Cancer Society, who thanked Friedman, Shafiroff, Keveža and all the guests attending the event. The cocktail reception, which was attended by around 50 notable New Yorkers, came to a close at 8:00pm.

Attendees at the event included: Sophia Bishop, Jennifer Breen, Robin Cofer, Kelly Cole, Lynette Dallas, Carmen D’Alessio, Lauren Day Roberts, Maria Fishel, Mark D. Friedman, Lee Fryd, Dr. Penny Grant, Shannon Hales, Chiu-Ti Jansen, Sara Johnson Kaplan, Cheri Kaufman, Mrinalini Kumari, Elizabeth Mayer, Katlean de Monchy, Ricardo Rainieri, Bill Sclight and Jean Shafiroff.

About Taste of Hope and The American Cancer Society:

Taste of Hope, American Cancer Society’s signature culinary, wine and spirit tasting soirée continues to shine as one of Spring’s top events in New York. Since inception, Taste of Hope has raised more than $1.5 million to support the American Cancer Society’s mission and goal of eliminating cancer as a major health problem. On the evening of Wednesday, May 25th, 2016 the 11th annual Taste of Hope will take place at Metropolitan Pavilion (125 West 18th Street), the evening will be filled with bites from more than 50 restaurants and sips from leading winemakers and spirit brands. VIP tickets with early entry at 6:00pm are $275 and tickets for general admission at 7:00pm are $200 - on sale now at

For over 100 years, the American Cancer Society (ACS) has worked relentlessly to save lives and create a world with less cancer. Together with millions of their supporters worldwide, ACS help people stay well and get well, find cures, and fight back against cancer. The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Headquartered in Atlanta, Georgia, the ACS has regional and local offices throughout the country that support 11 geographical Divisions to ensure they have a presence in every community. For more information about American Cancer Society, visit

About Jean Shafiroff:

Jean Shafiroff, philanthropist and humanitarian, is considered to be at the vanguard of a new movement of modern philanthropists. Jean's philanthropy goes beyond financial contributions and includes the gifts of extensive time and knowledge. Through her work she encourages and seeks to empower all individuals to become philanthropists so that they can build the fulfillment of giving into their lives.

A volunteer fundraiser, leader and spokesperson for several charitable causes, the spectrum of Jean’s philanthropic work includes improving the lives of underserved populations, women’s rights and well-being, health care, animal welfare and resources for children in need, in addition to other causes. Jean serves on the boards of New York City Mission Society, New York Women’s Foundation, French Heritage Society, Couture Council (Museum of the Fashion Institute of Technology), Jewish Board of Family and Children's Services (20+ years), Southampton Animal Shelter Honorary Board, and Southampton Bath & Tennis Club’s Charitable Foundation. Widely recognized for her philanthropic work, Jean has been recognized and featured in numerous publications, including The Wall Street Journal, Gotham Magazine, The New York Times, New York Social Diary, Avenue, Hamptons Magazine, and The Huffington Post, among others.

Jean works closely with the multiple causes she supports. Each year she chairs numerous galas and hosts events benefiting numerous not-for-profit organizations. She is particularly well-known for her leadership in raising money for many charities, including the Southampton Hospital, New York City Mission Society, New York Women's Foundation and Southampton Animal Shelter. Jean has been honored by several organizations including the New York City Mission Society, Youth Counseling League, Jewish Board of Family and Children’s Services, Surgeons of Hope, the Ellen Hermanson Foundation, Pet Philanthropy Circle, and Animal Zone International.

Jean holds an MBA from the Graduate School of Business at Columbia University and a BS in physical therapy from the Columbia University College of Physicians and Surgeons. She has worked both in public finance and private partnerships on Wall Street. Prior to that, she was a physical therapist at St. Luke’s Hospital in New York City. Jean is married to Martin Shafiroff, an investment advisor, and together they have two daughters, Jacqueline and Elizabeth, who share their mother’s interest in charitable causes. Jean and her family reside in both New York City and Southampton, NY.

For more information about Jean Shafiroff and Successful Philanthropy, please visit

About Romona Keveža:

In 1999 the bridal industry welcomed New York based designer Romona Keveža with the launch of her signature line, Romona Keveža Collection Bridal. Keveža’s passion for creating incredible dresses that turn women into exquisite brides has won her an international array of dedicated clients including celebrities, heiresses and royalty.

In 2005, Keveža introduced LEGENDS Romona Keveža, a classic bridal collection inspired by legendary fashion icons such as Grace Kelly, Jacqueline Kennedy and Audrey Hepburn. The collection is timeless and places an emphasis on femininity, sophisticated detail and luxurious fabrications.

In 2009, a decade after starting her company, Romona Keveža launched Romona Keveža Collection. Keveža was immediately embraced and celebrated on global red carpets from Hollywood to Cannes. She soon became a star in her own right dressing some of the world’s most beautiful women including: Angelina Jolie, Kate Hudson, Taylor Swift, Sofia Vergara, Jennifer Hudson, Kendall Jenner, Arianna Grande, Oprah Winfrey and many more.

Ms. Keveža opened her Penthouse Atelier and Flagship at One Rockefeller Plaza in 2014.

The Romona Keveža brand is available internationally at over 170 luxury retailers including: Neiman Marcus, Browns London and Vakko.

For more information on Romona Keveža, visit www.romonaKevež














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